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The Asics Gel Lyte first appeared in 1991 and to this day they are just as popular. They feature the trademark Gel Lyte midsole for cushionability and perforated uppers for breathability. They are available in mutilple colourways which means their is something to suit everyone's tastes.
Suede: leather cut from the back, while the fibers remain on the surface, suede is less prone to damage than nubuck.
Textile: The textile upper of the sneakers is lightweight, breathable and comfortable, ideal for everyday wear and sports. It ensures air circulation, keeps feet fresh and adapts to their shape. Often complemented with synthetic or rubber details for durability and support.
Syntetika: The synthetic upper is made of synthetic materials that are lightweight, durable and easy to clean. It provides good protection against moisture and at the same time allows for a comfortable wearing experience.
GEL™: A cushioning gel that provides comfort, reduces the impact on the heel and protects against otherwise unnecessary injuries.
Rubber: The rubber outsole provides excellent grip and durability on a variety of surfaces. Thanks to its elasticity, it absorbs shock, increasing comfort when walking or running.
Healthy body, healthy mind. That is the hidden message in the Asics brand name, which is an acronym for an old Latin proverb. The original Asics sneakers featured the Onitsuka Tiger branding, which refers to the founder Kihachiro Onitsuka. These days, the sneakers are branded with the well-known "a."
Asics sneakers have long been perceived by the public only as high-quality running shoes. But the hidden potential of Japanese design has only reached its full potential at the end of the last decade. That's when the very successful Asics Gel-Kayano 5 sneakers started to gain popularity. It's not just this silhouette though, the Asics Gel-Kinsei sneakers have entered the fashion world in full force too, and they plan to play the highest league in the 2020s.