Asics x HIDDEN Gel-Nyc

“In a healthy body, a healthy mind.” This is the message hidden in the name Asics, which is an acronym for an ancient Latin saying. The very first Asics sneakers were branded with Onitsuka Tiger instead of today’s well-known "a," paying homage to the brand’s founder, Kihachiro Onitsuka.

For a long time, Asics sneakers were perceived solely as high-quality running shoes. However, the hidden potential of Japanese design fully emerged at the end of the last decade, when models like the Asics Gel-Kayano 5 caught the attention of the streetwear world. Alongside this model, the Asics Gel-Kinsei silhouette also brought the brand into the spotlight of the fashion scene, where it now aims to play in the top league.

Asics Gel Cushioning Technology

With the rise of lifestyle sneaker culture and streetwear, many Asics models have transitioned into versatile footwear for everyday activities. Sneaker enthusiasts now view Asics as a fashion statement, thanks to the unique Japanese aesthetic and comfort provided by the Asics Gel cushioning technology – a gel capsule that offers exceptional impact absorption and bounce.

Asics’ relevance in streetwear culture was further solidified by the collaboration with Sean Wotherspoon on the Asics Gel-Lyte 3. This legendary model, along with other popular options like the Asics Gel-Nandi and Gel-Lyte, is available at Footshop in both men’s and women’s variants.

Whether you’re an athlete who starts their day with a morning run or someone who appreciates unique designs and timeless silhouettes, Asics sneakers deserve a spot in your collection. Take a closer look at our selection!