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CHRONIC – FRAGRANCE NOTES
In 1996, California became the first state in the US to legalize medicinal cannabis. But scratch the surface and there has always been a long history of cannabis cultivators and enthusiasts dedicating their lives to refining the herb, including the strain Chronic. However, the name of the fragrance also alludes to the debut album of Dr. Dre. ‘The Chronic’ was released in 1992, the same year as the LA riots. Fragrance notes include Bitter Grapefruit, Cannabis Accord and Moss.
Johan Bergelin
Creative director and founder of 19-69
TOP NOTES:
Petitgrain - Bitter Orange - Bitter Grapefruit - Russian Clary Sage
HEART NOTES:
Virginian Cedarwood - Cannabis Accord - Amber
BASE NOTES:
Patchouli - Vetiver - Cashmere Wood - Moss - Musk
Johan Bergelin:
The name of the brand 19-69 is a powerful statement. The year of 1969 represents an era of freedom, tolerance and counterculture.
VALUES AND SYMBOLISM
The name 19-69 stands for freedom, tolerance and counterculture. The inspiration includes different iconic moments of counterculture throughout history. Art, music and different cultures have also left their marks on the products in terms of content, names and packaging. The different colors symbolize a rainbow which in 1969 stood for peace and freedom.
PRODUCT QUALITY
Each scent is composed inspired by a different era, culture or setting from Africa, Europe, the States and Asia. Art, music, trends and cultures have all left their marks on the fragrances both in terms of content, name and packaging. All fragrances are suitable for any gender. The glass bottles are varnished and screen printed in Italy. Each 19-69 product is handmade, therefore small variations should be considered part of the character. All raw ingredients are carefully considered and selected to ensure the finest quality. For each scent there is a unique fragrance journey.
GOOD TO KNOW
19-69 has launched in total 18 perfumes. For each scent there is a unique fragrance journey included inthe perfume box. As with all perfumes, each scent comes alive different on every person. Anything that affects the “natural”smell of your skin, such as diet, pH balance, hormonal changes, or medication alter the perfume’s characteristics slightly.Studies say that people are usually drawn to scents that work with their natural body scent.Perfume is almost like a living organism and very sensitive to environmental changes. Store your perfume in a dark and cool place like a cabinet or in the refrigerator.