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If you find it strange that word of the French brand Veja hasn't reached you yet, that's perfectly understandable. This brand is based on the philosophy of zero marketing. Investing in reality is much more important than investing in the brand label itself. In translation, this means investing in high quality with an emphasis on sustainability, which Veja sneakers and clothing can be proud of.

Veja’s investment in production, mainly reflected in the choice of materials, makes their approach to nature very unique. All this means yet another fundamental advantage of Veja - sneakers and other products are very affordable while still retaining quality. This eco-brand sells its unique items for a friendly price, even though the production price of its sneakers is 5-7 times higher than usual in competing brands. It can afford to do this thanks to zero investment in marketing and advertising.

So get your Veja eco sneakers and discover your new favourite brand with a story and vision to boot.

Veja – from zero cost marketing to sustainability and popularity FTSHP BLOG